SONY

The words "make. believe" form the "Sony Group Brand Message." The words are designed to unify the company's efforts at communication, and to reinvigorate the Sony brand. This marks the first time any message has served to represent the company's entire range of products.

At Sony, our mission is to be a company that inspires and fulfills your curiosity. Everything 

we do, is to move you emotionally. BE MOVED.